The Ethiopian Minister of Government Communication Services, Dr. Legesse Tulu, has urged members of the East African Communication Association (EACA) to address the growing challenges posed by digital communication technologies, warning that misuse could hinder Africa’s integration efforts.
He was speaking at the 15th EACA Conference, held in Addis Ababa, Ethiopia, from August 27 to 29, and hosted by the School of Journalism and Communication at Addis Ababa University, under the theme “Media and Communication in Africa’s Integration.
Dr. Tulu, said the conference theme aligns with Africa’s broader goals of economic, political, and cultural integration. He emphasized that communication is central to achieving these objectives.
“Realisation of regional and continental integration needs infrastructural connectivity, strengthening regional cooperation, building trust, and deepening cultural exchange among African nations.
“Building unified narratives featuring shared identity and destiny, challenges, and aspirations is vital towards achieving an integrated and prosperous Africa. However, this cannot be attained without the support and serious engagement of the media and communication,” he noted.
Dr. Tulu also warned that irresponsible use of digital platforms, particularly social media, could weaken the bonds Africa seeks to strengthen.
“In the context of African integration, such misuse of communication technologies risks weakening the bonds that we seek to strengthen. Therefore, tackling the challenges posed by irresponsible use of social media is not a choice; it is a necessity.
“Government, academic institutions, media practitioners, and civil society must work together to promote responsible communication, to equip our citizens with media literacy, and to harness digital platforms in a way that advances unity rather than division,” he added.
EACA President Prof. Margarette Jjjuuko said the conference aims to explore innovative strategies that help address media and communication challenges.
“Through this conference, we aim to explore innovative strategies, particularly those helping us to deal with media and communication challenges of our time, share knowledge, and forge partnerships that will propel Africa’s integration agenda forward,” she said.
Miss Elva Nziza from NLA University said the EACA Conference is the right time for young researchers to learn from senior academicians.
“EACA Conference is helpful for me as a PhD candidate, as I get to meet senior scholars who can give relevant feedback on my project as well as provide networking opportunities for future collaborations.”
Mr. Festus Irungu from Mount Kigali University also described the event as a valuable opportunity.
“Attending the EACA Conference is a valuable opportunity to share research, exchange ideas, and gain insights from diverse perspectives. Presenting my paper enhances academic dialogue and raises our institutions and country’s profile in global discussions on education, communication, and development,” he said.
EACA traditionally rotates its annual conference among member countries. This year’s gathering has drawn participants from East Africa, South Africa, and China, who see the event as a valuable opportunity for learning and networking.
By Athanase Munyarugendo / The Kaminuza Star